Towers are important if your company wishes to provide wide coverage nationally. This has underpinned its large and Tows analysis of airtel customer base. The tie-up with Google can only enhance the Airtel brand, and also provides advertising opportunities in Indian for Google.
Until recently Airtel did not own its own towers, which was a particular strength of some of its competitors such as Hutchison Essar. Global telecommunications and new technology brands see Airtel as a key strategic player in the Indian market.
Strengths Bharti Airtel has more than 65 million customers July It is the largest cellular provider in India, and also supplies broadband and telephone services — as well as many other telecommunications services to both domestic and corporate customers.
Opportunities The company possesses a customized version of the Google search engine which will enhance broadband services to customers. The company is investing in its operation intosmall villages every year. Bharti Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services.
The new iPhone will be launched in India via an Airtel distributorship. Bharti Airtel is embarking on another joint venture with Vodafone Essar and Idea Cellular to create a new independent tower company called Indus Towers.
Bharti Airtel could also be the target for the takeover vision of other global telecommunications players that wish to move into the Indian market. So the start-up business had to outsource to industry experts in the field.
This means that the business has access to knowledge and technology from other parts of the telecommunications world. Knowledge and technology previously available to Airtel now moves into the hands of one of its competitors. Global telecommunications and new technology brands see Airtel as a key strategic player in the Indian market.
The quickly changing pace of the global telecommunications industry could tempt Airtel to go along the acquisition trail which may make it vulnerable if the world goes into recession. The company has covered the entire Indian nation with its network. Weaknesses An often cited original weakness is that when the business was started by Sunil Bharti Mittal over 15 years ago, the business has little knowledge and experience of how a cellular telephone system actually worked.
Vodafone which owned a 5.
Despite being forced to outsource much of its technical operations in the early days, this allowed Airtel to work from its own blank sheet of paper, and to question industry approaches and practices — for example replacing the Revenue-Per-Customer model with a Revenue-Per-Minute model which is better suited to India, as the company moved into small and remote villages and towns.
Another strategic partnership is held with BlackBerry Wireless Solutions. It is the largest cellular provider in India, and also supplies broadband and telephone services - as well as many other telecommunications services to both domestic and corporate customers.
Opportunities The company possesses a customized version of the Google search engine which will enhance broadband services to customers. The tie-up with Google can only enhance the Airtel brand, and also provides advertising opportunities in Indian for Google.STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS (SWOT) ANALYSIS ON GLOBACOM LTD Nura Abubakar a b& Garba Bala Bello, It is also known as TOWS analysis.
Cole () • Airtel • Multilinks • Etisalat • Reltel. Airtel SWOT analysis, segmentation, targeting & positioning (STP) are covered on this page.
Analysis of Airtel also includes its USP, tagline/ slogan and competitors. Bharti Airtel Limited, SWOT Analysis. // Bharti Airtel Limited SWOT Analysis;Apr, p1 A business analysis of Bharti Airtel Ltd., which is a telecommunications company, is provided, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company.
Airtel- Swot Analysis - Free download as Powerpoint Presentation .ppt /.pptx), PDF File .pdf), Text File .txt) or view presentation slides online.5/5(1). Bharti Airtel, is the biggest communications service provider in India.
It had acquired million subscribers by June and is still growing fast. The company is now looking to expand, not just in India but also internationally. strategic analysis of bharti airtel 1.
PROJECT REPORT On STRATEGIC ANALYSIS OF BHARTI AIRTEL Section: Q Course Code: MGN Submitted by Registration Number Name Roll Number Babina Gupta RQB37 Ravi Kumar RQB38 MD Khalid Ekram RQB39 Equbal Mahboob .Download