I think that it is too rare we stop and think, "wait, this ad might be pushing it a bit". Not so much as in a realistic way.
As a young viewer, I remember being attracted to the mysteriousness and sudden attractiveness this character embodied. Posted by KellyF at. Such tactics are still used today, even going so far as to encourage young women to tease and act submissive.
This is so true, deep down, I think that most girls like to depict themselves as good girls and that can be reassuring. Kilbourne points out that when these advertisements are displaying violence towards women, that violence will soon become more socially acceptable in our modern day society.
First of all, the advertisers are meant to be the audience because the author is clearly stating that the ads are not good and can even be harmful. This type of writing is usually written by someone with strong morals and beliefs.
In one ad she explains, how a tie company advertises ties by seeing ties laid in a messed up bed, as if indicating that this brand of tie will help you get laid. Also, I think it is a part of our culture to want to see men as the more dominant figures while the woman stay to the more passive roles.
Other acts of violence toward women are used. Likewise, these kinds of ads also target women and makes us subconsciously more ok with a male acting inappropriately. Usually we just numbly continue flipping through the pages of the magazine until these idea have been acknowledged, accepted, and nearly engraved into our heads as "acceptable" and the norm.
In addition, advertisements that encourage women and young girls to act in a submissive, teasing manner further promotes sexual harassment and violence when resisted. In Europe, advertisements are used that actually show men attacking women, supposedly because she is wearing a specific pair of jeans.
I think the whole "bad boy" thing is attractive to women in a fantasy type of way. I mean, what girl wants to get their heart broken? Is this true and why? It was written because of all the abuse and bullshit that women take. Kilbourne reveals that "Throughout the world, the biggest problem for most women is simply surviving at home" Author, Jean Kilbourne, begins her piece by purposing that women are sexualized and degraded in modern society by sexually aimed advertising.
She argues that men and women in the media are misrepresented as sex symbols and tools. But more so that women are characterized as inferior in comparison to men.
Jean Kilbourne author of “Two ways a woman can get hurt” tries to explain why “women would find this image compelling and attractive. Perhaps is simply designed to get our attention by shocking us and by arousing unconscious anxiety.
Dr. Molyneaux English 10/24/13 The Power of Advertising In “‘Two Ways a Woman Can Get Hurt’: Advertising and Violence” novelist Jean Kilbourne argues that advertising techniques closely resemble the images of pornography that dehumanize and objectify people, especially women.
However, she also insists that sexualized advertising is linked to violence against women because %(2). Two Ways a Woman can get Hurt In two ways a women can hurt the author, Jean Kilbourne, explains how sexual violence on women is used in advertising.
Jean agues that. Nov 03, · Title: two ways a women can get hurt: advertising and violence Author: Jean Kilbourne Date: published Topic: the media portrays women. CRITICAL ANALYSIS “Two ways a woman can get hurt: advertising and violence” by Jean Kilbourne It is true that nowadays, advertising may impact on society.Download